|
|
|
|
| LEADER |
01334nam a2200361 a 4500 |
| 001 |
000551338 |
| 003 |
CZ BrMZK |
| 005 |
20230921100202.0 |
| 007 |
ta |
| 008 |
010907s2001 xr e 000 0 cze d |
| 015 |
|
|
|a cnb000989421
|
| 020 |
|
|
|a 80-247-9067-X
|
| 035 |
|
|
|a (OCoLC)47952954
|
| 040 |
|
|
|a BOA001
|b cze
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 659.1:159.9
|2 MRF
|
| 080 |
|
|
|a (035)
|2 MRF
|
| 100 |
1 |
|
|a Vysekalová, Jitka,
|d 1941-2024
|7 jk01151219
|4 aut
|
| 245 |
1 |
0 |
|a Psychologie reklamy /
|c Jitka Vysekalová, Růžena Komárková
|
| 250 |
|
|
|a 1. vyd.
|
| 260 |
|
|
|a Praha :
|b Grada,
|c 2001
|
| 300 |
|
|
|a 221 s. :
|b il. ;
|c 23 cm
|
| 490 |
1 |
|
|a Expert
|
| 504 |
|
|
|a Obsahuje bibliografii
|
| 650 |
0 |
7 |
|a psychologie reklamy
|7 ph158335
|2 czenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 700 |
1 |
|
|a Komárková, Růžena,
|d 1944-
|7 jo20000082637
|4 aut
|
| 830 |
|
0 |
|a Expert (Grada)
|0 s
|
| 856 |
4 |
1 |
|u http://www.digitalniknihovna.cz/mzk/uuid/uuid:b092bca0-4deb-11e8-9a44-005056827e52
|y Digitalizovaný dokument
|x NDK
|
| 910 |
|
|
|a BOA001
|b 2-1083.484
|
| 990 |
|
|
|a BK
|
| 996 |
6 |
|
|b 2610131314
|c 2-1083.484
|l MZK
|r Sklad / do 1 hodiny
|n 5
|p p.v.
|w 000551338
|u 000010
|a 1
|e BOA001
|j MZK50
|s P
|
| 996 |
7 |
|
|b 2610133189
|c 2-1083.484
|l Vol.výběr
|r VV 1p
|n 126
|p kup
|h 659 VYS
|w 000551338
|u 000020
|a 0
|e BOA001
|j MZK50
|s A
|