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01256nam a2200349 a 4500 |
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000641114 |
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|a 659.1:159.9
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1 |
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|a Vysekalová, Jitka,
|d 1941-2024
|7 jk01151219
|4 aut
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| 245 |
1 |
0 |
|a Psychologie reklamy /
|c Jitka Vysekalová, Růžena Komárková
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| 250 |
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|a 2. rozš. a aktualiz. vyd.
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| 260 |
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|a Praha :
|b Grada,
|c 2002
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| 300 |
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|a 264 s. :
|b barev. il. ;
|c 23 cm
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1 |
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|a Expert
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| 504 |
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|a Obsahuje bibliografii a rejstřík
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0 |
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|a psychologie reklamy
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|2 czenas
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| 655 |
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|a příručky
|7 fd133209
|2 czenas
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| 700 |
1 |
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|a Komárková, Růžena,
|d 1944-
|7 jo20000082637
|4 aut
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0 |
|a Expert (Grada)
|0 s
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|u http://www.digitalniknihovna.cz/mzk/uuid/uuid:f34962a0-01ec-11e4-89c6-005056827e51
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