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01734nam a2200469 a 4500 |
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nkc20071712674 |
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CZ PrNK |
| 005 |
20181123235011.0 |
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070324s2007 xr a e f 001 0 cze |
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|a cnb001712674
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|a 978-80-247-2001-2
|q (brož.)
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| 035 |
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|a (OCoLC)190399320
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| 040 |
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|a ABA001
|b cze
|d BOA001
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| 072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.1
|2 MRF
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| 080 |
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|a 659.113
|2 MRF
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| 080 |
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|a (035)
|2 MRF
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| 100 |
1 |
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|a Vysekalová, Jitka,
|d 1941-2024
|7 jk01151219
|4 aut
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| 245 |
1 |
0 |
|a Reklama :
|b jak dělat reklamu /
|c Jitka Vysekalová, Jiří Mikeš
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| 246 |
1 |
8 |
|a Reklama - jak dělat reklamu
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| 250 |
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|a 2., aktualiz. a rozš. vyd.
|
| 260 |
|
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|a Praha :
|b Grada,
|c 2007
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| 300 |
|
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|a 182 s. :
|b il. ;
|c 24 cm
|
| 490 |
1 |
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|a Manažer. Marketing
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| 500 |
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|a Dotisk r. 2008
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| 504 |
|
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|a Obsahuje bibliografii a rejstřík
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| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní strategie
|7 ph229515
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising strategy
|2 eczenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 655 |
|
9 |
|a handbooks and manuals
|2 eczenas
|
| 700 |
1 |
|
|a Mikeš, Jiří,
|d 1942-
|7 jo2002105233
|4 aut
|
| 830 |
|
0 |
|a Manažer.
|p Marketing
|0 s
|
| 856 |
4 |
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English 
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