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01694nam a2200445 a 4500 |
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nkc20071727903 |
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CZ PrNK |
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20190530235010.0 |
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070716s2007 xr a f 000 0 cze |
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|a cnb001727903
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| 020 |
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|a 978-80-251-1688-3
|q (váz.)
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| 035 |
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|a (OCoLC)188565238
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| 040 |
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|a OLA001
|b cze
|d ABA001
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| 072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.1
|2 MRF
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|a (048.8)
|2 MRF
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| 100 |
1 |
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|a Cézar, Jan,
|d 1963-
|7 xx0020250
|4 aut
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| 245 |
1 |
0 |
|a I zázrak potřebuje reklamu! :
|b pestrý průvodce světem reklamní a marketingové komunikace /
|c Jan Cézar
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| 250 |
|
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|a Vyd. 1.
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| 260 |
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|a Brno :
|b Computer Press,
|c 2007
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| 300 |
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|a vii, 199 s. :
|b il. (převážně barev.) ;
|c 24 cm
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| 504 |
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|a Obsahuje bibliografii
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| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
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| 650 |
0 |
7 |
|a reklamní média
|7 ph125094
|2 czenas
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| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising media
|2 eczenas
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| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
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| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 856 |
4 |
1 |
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English 
Čeština 