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01393nam a2200385 a 4500 |
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nkc20071758169 |
| 003 |
CZ PrNK |
| 005 |
20180409235009.0 |
| 007 |
ta |
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071010s2007 xr a e f 001 0 cze |
| 015 |
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|a cnb001758169
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| 020 |
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|a 978-80-247-2196-5
|q (váz.)
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| 035 |
|
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|a (OCoLC)228498731
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| 040 |
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|a BOA001
|b cze
|d ABA001
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| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
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|a 659.1:159.9
|2 MRF
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| 080 |
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|a (035)
|2 MRF
|
| 100 |
1 |
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|a Vysekalová, Jitka,
|d 1941-2024
|7 jk01151219
|4 aut
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| 245 |
1 |
0 |
|a Psychologie reklamy :
|b nové trendy a poznatky /
|c Jitka Vysekalová a kolektiv
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| 250 |
|
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|a 3., rozš. a aktualiz. vyd.
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| 260 |
|
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|a Praha :
|b Grada,
|c 2007
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| 300 |
|
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|a 294 s. :
|b il. (převážně barev.) ;
|c 25 cm
|
| 490 |
1 |
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|a Expert
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| 504 |
|
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|a Obsahuje bibliografii a rejstřík
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| 650 |
0 |
7 |
|a psychologie reklamy
|7 ph158335
|2 czenas
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| 650 |
0 |
9 |
|a psychology of advertising
|2 eczenas
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| 655 |
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7 |
|a příručky
|7 fd133209
|2 czenas
|
| 655 |
|
9 |
|a handbooks and manuals
|2 eczenas
|
| 830 |
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0 |
|a Expert (Grada)
|0 s
|
| 856 |
4 |
1 |
|u http://www.digitalniknihovna.cz/mzk/uuid/uuid:f56fbfe0-00f1-11e8-b1a1-005056827e52
|y Digitalizovaný dokument
|x NDK
|
| 910 |
2 |
|
|a BOA001
|b 2-1195.037
|
| 990 |
|
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|a BK
|
| 995 |
|
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|a 01
|
| 991 |
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|b 200712
|c NOV
|
| 996 |
6 |
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|b 2610326581
|c 2-1195.037
|l MZK
|r Sklad / do 1 hodiny
|n 40
|p p.v.
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|u 000010
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English 
Čeština 