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|a Soukalová, Radomila,
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|a Poslání a úlohy marketingové komunikace v řízení vysokých škol =
|b Mission and task of marketing communications in university management : teze habilitační práce /
|c Radomila Soukalová
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|a Mission and task of marketing communications in university management
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| 260 |
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|a Zlín :
|b Univerzita Tomáše Bati ve Zlíně,
|c 2011
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| 300 |
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|a 48 s. :
|b il. ;
|c 21 cm
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| 490 |
1 |
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|a Teze habilitační práce =
|a Habilitation thesis summary
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|a "Obor: Management a ekonomika podniku"
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|a 60 výt.
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|a Teze habilitace--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2011
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|a Obsahuje bibliografii a bibliografické odkazy
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|a Anglické resumé
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|a marketingová komunikace
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|a vysoké školy
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|a management školy
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|a communication in marketing
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| 650 |
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|a universities and colleges
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|a school management
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|a habilitační práce
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|a teze
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|a habilitation theses
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|a abstracts
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|a Univerzita Tomáše Bati ve Zlíně.
|b Fakulta managementu a ekonomiky
|7 kn20010709196
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English 
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