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02543nam a2200529 a 4500 |
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120104s2011 xr ac f 001 0 cze |
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|a cnb002251856
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| 020 |
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|a 978-80-247-3527-6
|q (váz.)
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|a (OCoLC)776506520
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|b cze
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|b eng
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|x Řízení a správa podniku
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|2 MRF
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| 080 |
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|a (048.8:082)
|2 MRF
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| 100 |
1 |
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|a Kozel, Roman,
|d 1974-
|7 mzk2003184989
|4 aut
|
| 245 |
1 |
0 |
|a Moderní metody a techniky marketingového výzkumu /
|c Roman Kozel, Lenka Mynářová, Hana Svobodová
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| 250 |
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|a 1. vyd.
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| 260 |
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|a Praha :
|b Grada,
|c 2011
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| 300 |
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|a 304 s. :
|b il., portréty ;
|c 25 cm
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| 490 |
1 |
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|a Expert
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| 504 |
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|a Obsahuje bibliografii a rejstřík
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| 546 |
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|a Anglické resumé
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| 650 |
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|a marketingový výzkum
|7 ph115230
|2 czenas
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| 650 |
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9 |
|a marketing research
|2 eczenas
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| 655 |
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7 |
|a kolektivní monografie
|7 fd501537
|2 czenas
|
| 655 |
|
9 |
|a collective monographs
|2 eczenas
|
| 700 |
1 |
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|a Mynářová, Lenka
|7 js20081201008
|4 aut
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| 700 |
1 |
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|a Svobodová, Hana,
|d 1956-2011
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| 830 |
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|a Expert (Grada)
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English 
Čeština 