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120113s2012 xr e f 000 0 cze |
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|a cnb002270311
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|a 978-80-247-4061-4
|q (brož.)
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|a (OCoLC)791313519
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|a ABA001
|b cze
|d OLA001
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|a cze
|b eng
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| 072 |
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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.131.2
|2 MRF
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| 080 |
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|a 658.8:316.77
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|a 659.1
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|a (035)
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1 |
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|a Křížek, Zdeněk,
|d 1952-
|7 jk01070195
|4 aut
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| 245 |
1 |
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|a Jak psát reklamní text /
|c Zdeněk Křížek, Ivan Crha
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| 250 |
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|a 4., aktualiz. a dopl. vyd.
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| 260 |
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|a Praha :
|b Grada,
|c 2012
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| 300 |
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|a 220 s. ;
|c 24 cm
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| 490 |
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|a Marketing
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| 504 |
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|a Obsahuje bibliografii
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| 546 |
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|a Anglické resumé
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|a reklamní texty
|7 ph116036
|2 czenas
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|a marketingová komunikace
|7 ph115228
|2 czenas
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| 650 |
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7 |
|a reklama a propagace
|7 ph116035
|2 czenas
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| 650 |
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|a advertising copy
|2 eczenas
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| 650 |
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|a communication in marketing
|2 eczenas
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| 650 |
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|a advertising
|2 eczenas
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| 655 |
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|a příručky
|7 fd133209
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| 655 |
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|a handbooks and manuals
|2 eczenas
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|a Crha, Ivan
|7 ola2002113082
|4 aut
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|a Marketing (Grada)
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English 
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