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02331nam a2200565 a 4500 |
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nkc20122396060 |
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CZ PrNK |
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20121105105508.0 |
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120906s2012 xr ab f m 000 0 eng |
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|a cnb002396060
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|a 978-80-7395-527-4
|q (brož.)
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|a (OCoLC)817049587
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|a OLA001
|b cze
|d BOA001
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|a e-xr---
|b e-xr-pa
|2 czenas
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|a 338.3/.4
|x Hospodářská a výrobní odvětví
|2 Konspekt
|9 4
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|a 338.48
|2 MRF
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|a 334.012.63/.64
|2 MRF
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|a (043.3)
|2 MRF
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|a (048.3)
|2 MRF
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|a Kerlesová, Vladislava,
|d 1977-
|7 mzk2010569999
|4 dis
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1 |
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|a Marketing communication strategy of small and medium enterprises in tourism in the Pardubice region :
|b dissertation thesis /
|c author Vladislava Kerlesová
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| 260 |
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|a Pardubice :
|b University of Pardubice,
|c 2012
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| 300 |
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|a 44 s. :
|b il., mapy ;
|c 21 cm
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| 490 |
1 |
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|a Dissertation thesis
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|a Nad názvem: University of Pardubice, Faculty of Economics and Administration, Institute of Business Economics and Management
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|a Teze disertační práce (Ph.D.)--Univerzita Pardubice, Fakulta ekonomicko-správní, 2012
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| 504 |
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|a Obsahuje bibliografie
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| 650 |
0 |
7 |
|a cestovní ruch
|7 ph119113
|z Česko
|2 czenas
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| 650 |
0 |
7 |
|a malé a střední podniky
|7 ph115211
|z Česko
|2 czenas
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| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|z Česko
|2 czenas
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| 650 |
0 |
9 |
|a tourism
|z Czechia
|2 eczenas
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| 650 |
0 |
9 |
|a small and medium-sized enterprises
|z Czechia
|2 eczenas
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| 650 |
0 |
9 |
|a communication in marketing
|z Czechia
|2 eczenas
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| 655 |
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7 |
|a disertace
|7 fd132024
|2 czenas
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| 655 |
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7 |
|a teze
|7 fd133701
|2 czenas
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| 655 |
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9 |
|a dissertations
|2 eczenas
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| 655 |
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9 |
|a abstracts
|2 eczenas
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| 651 |
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7 |
|a Pardubický kraj (Česko : 2000-)
|7 ge135828
|2 czenas
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| 651 |
|
9 |
|a Pardubický kraj (Czechia : 2000-)
|2 eczenas
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| 710 |
2 |
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|a Univerzita Pardubice.
|b Ústav ekonomie a managementu
|7 kn20071210002
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| 810 |
2 |
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|a Univerzita Pardubice.
|t Dissertation theses
|0 s
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|a BOA001
|b 2-1290.806
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| 928 |
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|a Univerzita Pardubice
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| 990 |
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|a BK
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| 995 |
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|a 01
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| 991 |
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|b 201210
|c NOV
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English 
Čeština 
