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01954nam a2200553 a 4500 |
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nkc20132510318 |
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CZ PrNK |
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20140319084539.0 |
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ta |
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131030s2013 xr f 000 0 cze |
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|a cnb002510318
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| 020 |
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|a 978-80-87500-39-2
|q (brož.)
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| 035 |
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|a (OCoLC)872338329
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| 040 |
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|a ABA001
|b cze
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0 |
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|a cze
|b eng
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|a e-xr---
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|a y0y1
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.1
|2 MRF
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| 080 |
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|a 658.8:316.77
|2 MRF
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|a 659.1:654.198
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| 080 |
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|a 659.1:78
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|a (437.3)
|2 MRF
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| 080 |
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|a (048.8)
|2 MRF
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| 100 |
1 |
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|a Bačuvčík, Radim,
|d 1975-
|7 mzk2005306721
|4 aut
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| 245 |
1 |
0 |
|a Hudba v televizní reklamě :
|b struktura hudební složky reklam v českých televizích /
|c Radim Bačuvčík
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| 246 |
3 |
0 |
|a Struktura hudební složky reklam v českých televizích
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| 250 |
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|a 1. vyd.
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| 260 |
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|a Zlín :
|b VeRBuM,
|c 2013
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| 300 |
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|a 166 s. ;
|c 21 cm +
|e 1 CD
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| 504 |
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|a Obsahuje bibliografii a bibliografické odkazy
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| 546 |
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|a Anglické resumé
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| 648 |
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7 |
|a 2005-2011
|7 ch969061
|2 czenas
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| 648 |
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7 |
|a 2001-2020
|7 ch460601
|2 czenas
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| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
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| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
7 |
|a televizní reklama
|7 ph126515
|z Česko
|y 2001-2020
|2 czenas
|
| 650 |
0 |
7 |
|a hudba v reklamě
|7 ph791209
|z Česko
|y 2001-2020
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a television advertising
|z Czechia
|y 2001-2020
|2 eczenas
|
| 650 |
0 |
9 |
|a music in advertising
|z Czechia
|y 2001-2020
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 910 |
2 |
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|a BOA001
|b 2-1320.115
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| 990 |
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|a BK
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| 995 |
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|a 01
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| 991 |
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|b 201402
|c NOV
|e n
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| 996 |
6 |
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|b 2610579082
|c 2-1320.115
|l MZK
|r Sklad / do 1 hodiny
|n 8
|p p.v.
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|u 000010
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|j MZK50
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English 
Čeština 
