|
|
|
|
| LEADER |
01987nam a2200565 i 4500 |
| 001 |
nkc20152682099 |
| 003 |
CZ PrNK |
| 005 |
20150709081136.0 |
| 007 |
ta |
| 008 |
150323s2014 xr a f 000 0 cze |
| 015 |
|
|
|a cnb002682099
|
| 020 |
|
|
|a 978-80-87500-62-0
|q (brožováno)
|
| 035 |
|
|
|a (OCoLC)913563853
|
| 040 |
|
|
|a ABA001
|b cze
|d OLA001
|e rda
|
| 041 |
0 |
|
|a cze
|b cze
|b eng
|
| 043 |
|
|
|a e-xr---
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 663.4
|2 MRF
|
| 080 |
|
|
|a 663.4:005.71
|2 MRF
|
| 080 |
|
|
|a 658.8:316.77
|2 MRF
|
| 080 |
|
|
|a 659.1:654.198
|2 MRF
|
| 080 |
|
|
|a (437.3)
|2 MRF
|
| 080 |
|
|
|a (048.8)
|2 MRF
|
| 100 |
1 |
|
|a Kozák, Vratislav,
|d 1956-
|7 xx0015951
|4 aut
|
| 245 |
1 |
0 |
|a Televizní reklamy českých pivovarů a jejich vnímání /
|c Vratislav Kozák, Věra Kozáková
|
| 250 |
|
|
|a 1. vydání
|
| 264 |
|
1 |
|a Zlín :
|b Radim Bačuvčík - VeRBuM,
|c 2014
|
| 300 |
|
|
|a 92 stran :
|b ilustrace ;
|c 21 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a bez média
|b n
|2 rdamedia
|
| 338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Obsahuje bibliografii a bibliografické odkazy
|
| 546 |
|
|
|a České a anglické resumé
|
| 650 |
0 |
7 |
|a pivovarnictví
|7 ph115731
|z Česko
|2 czenas
|
| 650 |
0 |
7 |
|a pivovary
|7 ph115732
|z Česko
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|z Česko
|2 czenas
|
| 650 |
0 |
7 |
|a televizní reklama
|7 ph126515
|z Česko
|2 czenas
|
| 650 |
0 |
9 |
|a beer industry
|z Czechia
|2 eczenas
|
| 650 |
0 |
9 |
|a breweries
|z Czechia
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|z Czechia
|2 eczenas
|
| 650 |
0 |
9 |
|a television advertising
|z Czechia
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
|
|a Kozáková, Věra,
|d 1957-
|7 xx0008093
|4 aut
|
| 910 |
2 |
|
|a BOA001
|b 2-1348.178
|
| 928 |
9 |
|
|a VeRBuM
|
| 990 |
|
|
|a BK
|
| 995 |
|
|
|a 01
|
| 991 |
|
|
|b 201505
|c NOV
|e n
|
| 996 |
6 |
|
|b 2610633445
|c 2-1348.178
|l MZK
|r Sklad / do 1 hodiny
|n 3
|p p.v.
|w 001506301
|u 000010
|a 1
|e BOA001
|j MZK50
|s P
|
English 
Čeština 
