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01753nam a2200505 i 4500 |
| 001 |
nkc20182990960 |
| 003 |
CZ PrNK |
| 005 |
20180612173716.0 |
| 007 |
ta |
| 008 |
180406s2018 xr a e f 000 0 cze |
| 015 |
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|a cnb002990960
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| 020 |
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|a 978-80-251-4909-6
|q (brožováno) :
|c Kč 399,00
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| 035 |
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|a (OCoLC)1035470256
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| 040 |
|
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|a BOA001
|b cze
|e rda
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| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.131.2
|2 MRF
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| 080 |
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|a 658.8:316.77
|2 MRF
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| 080 |
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|a 808.1
|2 MRF
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| 080 |
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|a (035)
|2 MRF
|
| 100 |
1 |
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|a Sálová, Anna
|7 utb2015886636
|4 aut
|
| 245 |
1 |
0 |
|a Kreativní copywriting /
|c Anna Sálová ; ilustrace: TICHO762
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| 250 |
|
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|a 1. vydání
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| 264 |
|
1 |
|a Brno :
|b Computer Press,
|c 2018
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| 300 |
|
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|a 264 stran :
|b ilustrace ;
|c 15 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 336 |
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|a statický obraz
|b sti
|2 rdacontent
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| 337 |
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|a bez média
|b n
|2 rdamedia
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| 338 |
|
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|a svazek
|b nc
|2 rdacarrier
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| 500 |
|
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|a Obálkový podnázev: 33 insprací pro ještě lepší copy
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| 504 |
|
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|a Obsahuje bibliografii
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| 650 |
0 |
7 |
|a reklamní texty
|7 ph116036
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
7 |
|a tvůrčí psaní
|7 ph126817
|2 czenas
|
| 650 |
0 |
9 |
|a advertising copy
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
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| 650 |
0 |
9 |
|a creative writing
|2 eczenas
|
| 655 |
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7 |
|a příručky
|7 fd133209
|2 czenas
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| 655 |
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9 |
|a handbooks and manuals
|2 eczenas
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| 700 |
0 |
|
|a Ticho762,
|d 1982-
|7 osa2013793589
|4 ill
|
| 910 |
2 |
|
|a BOA001
|b S-1400.838
|
| 928 |
9 |
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|a Albatros Media - Computer Press
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| 990 |
|
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|a BK
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| 995 |
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|a 01
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| 991 |
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|b 201804
|c NOV
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| 996 |
6 |
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|b 2610740147
|c S-1400.838
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|n 12
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|