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02026nam a2200469 i 4500 |
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nkc20203171934 |
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20200218123029.0 |
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ta |
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200120s2019 xr a f 100 0 eng |
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|a 978-80-88260-38-7
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|a Creative Strategy/Strategy of Creativity (konference)
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|a Creative Strategy/Strategy of Creativity :
|b trends in creative marketing communication : conference proceedings from the international scientific conference, April 25, 2019, University of Creative Communication, Prague, Czech Republic /
|c Dušan Pavlů, Petr Majerik (eds.)
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|a Praha :
|b Professional Publishing,
|c 2019
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