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02833nam a2200697 a 4500 |
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20111020151131.0 |
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110927s2011 xr a f m 000 0 cze |
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|a cnb002225599
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|a 978-80-7454-065-3
|q (brož.)
|z 978-80-7454-066-0
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|a (OCoLC)761169729
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|a ABA001
|b cze
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|a cze
|b eng
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|a e-xr---
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7 |
|a 005
|x Management. Řízení
|2 Konspekt
|9 4
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|a 004:334.71
|2 MRF
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|a 338.46
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|2 MRF
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|a (048.3)
|2 MRF
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| 100 |
1 |
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|a Vlčková, Ilona,
|d 1980-
|7 mzk2007385989
|4 dis
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1 |
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|a Uplatňování principů interního marketingu v řízení firem poskytujících IT služby v České republice =
|b Assertion of principles of internal marketing by leading firms that provide IT services in Czech Republic : teze disertační práce /
|c autor Ilona Vlčková
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| 246 |
3 |
1 |
|a Assertion of principles of internal marketing by leading firms that provide IT services in Czech Republic
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| 260 |
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|a Zlín :
|b Univerzita Tomáše Bati ve Zlíně,
|c 2011
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| 300 |
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|a 43 s. :
|b il. ;
|c 21 cm
|
| 490 |
1 |
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|a Teze disertační práce =
|a Doctoral thesis summary
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| 500 |
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|a "Obor 6208V038 Management a ekonomika"
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| 500 |
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|a 30 výt.
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| 502 |
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|a Teze disertační práce (Ph.D.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2009
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| 504 |
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|a Obsahuje bibliografii a bibliografické odkazy
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| 546 |
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|a Anglické resumé
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| 650 |
0 |
7 |
|a IT firmy
|7 ph665790
|z Česko
|2 czenas
|
| 650 |
0 |
7 |
|a služby
|7 ph116190
|z Česko
|2 czenas
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| 650 |
0 |
7 |
|a personální management
|7 ph115721
|2 czenas
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| 650 |
0 |
7 |
|a pracovní motivace
|7 ph124529
|2 czenas
|
| 650 |
0 |
7 |
|a kultura organizace
|7 ph135313
|2 czenas
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| 650 |
0 |
7 |
|a pracovní spokojenost
|7 ph319055
|2 czenas
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| 650 |
0 |
9 |
|a IT firms
|z Czechia
|2 eczenas
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| 650 |
0 |
9 |
|a service industries
|z Czechia
|2 eczenas
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| 650 |
0 |
9 |
|a personnel management
|2 eczenas
|
| 650 |
0 |
9 |
|a employee motivation
|2 eczenas
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| 650 |
0 |
9 |
|a corporate culture
|2 eczenas
|
| 650 |
0 |
9 |
|a job satisfaction
|2 eczenas
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| 653 |
0 |
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|a interní marketing
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| 655 |
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7 |
|a disertace
|7 fd132024
|2 czenas
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| 655 |
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7 |
|a teze
|7 fd133701
|2 czenas
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| 655 |
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9 |
|a dissertations
|2 eczenas
|
| 655 |
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9 |
|a abstracts
|2 eczenas
|
| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně.
|b Fakulta managementu a ekonomiky
|7 kn20010709196
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| 810 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně.
|t Teze disertační práce
|0 s
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|b 2-1272.082
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English 
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