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02068nam a2200529 a 4500 |
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nkc20142589612 |
| 003 |
CZ PrNK |
| 005 |
20171115132935.0 |
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ta |
| 008 |
140513s2014 xr ach f 000 0 cze |
| 015 |
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|a cnb002589612
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| 020 |
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|a 978-80-87500-49-1
|q (váz.)
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| 035 |
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|a (OCoLC)886603899
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| 040 |
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|a ABA001
|b cze
|
| 041 |
0 |
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|a cze
|b eng
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.1
|2 MRF
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| 080 |
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|a 159.954
|2 MRF
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| 080 |
|
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|a 658.8:316.77
|2 MRF
|
| 080 |
|
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|a (048.8)
|2 MRF
|
| 100 |
1 |
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|a Horňák, Pavel,
|d 1953-2023
|7 skuk0000604
|4 aut
|
| 245 |
1 |
0 |
|a Kreativita v reklamě /
|c Pavel Horňák
|
| 250 |
|
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|a Vyd. 1.
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| 260 |
|
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|a Zlín :
|b VeRBuM,
|c 2014
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| 300 |
|
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|a 293 s. :
|b il. (některé barev.), portréty, faksim. ;
|c 24 cm
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| 500 |
|
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|a Na obálce nad názvem: Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací
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| 500 |
|
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|a 1000 výt.
|
| 500 |
|
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|a Terminologický slovník
|
| 504 |
|
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|a Obsahuje bibliografii
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| 546 |
|
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|a Anglické resumé
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a kreativita
|7 ph121937
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a creative ability
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 710 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně.
|b Fakulta multimediálních komunikací
|7 kn20020610008
|
| 910 |
2 |
|
|a BOA001
|b 2-1333.266
|
| 990 |
|
|
|a BK
|
| 995 |
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English 
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